4 ways to get the most out of your communication technology

We are obsessed with our phones.

We can’t stop fiddling with them, according to a recent study by Dscout. On average, we touch our smartphones 2,617 times a day (gulp!), and the heaviest users among us clock in at more than twice that number.

The technology that transforms our personal lives eventually finds its way into the workplace. Employees expect company communications to reflect the world they live in, and their employers, often begrudgingly at first, come to realize that these tools can help everyone be more productive and efficient.

In today’s mobile, mixed-media reality, we depend on internal blogs, community forums, and social media. So we Skype and we Slack and we Snap. We send each other emojis and share videos. These are tremendous tools, but they cannot be automated. There’s no such thing as “set it and forget it” when it comes to company communication.

Authentic, meaningful engagement is a prerequisite for success.

Truly great employee communication still requires creativity and a human touch. And it’s up to communication professionals to lead the way.