4 ways pro bono work benefits your career
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
One of America’s founding fathers, Benjamin Franklin is credited with the aphorism: “Do well by doing good.”
The phrase is more than a mantra for the PR field. In some corners it has long been an unofficial definition of public relations itself. The phrase homes in on the notion that we can achieve personal, business or career success through good works.
The truth of this is clear when you do pro bono PR work for causes or organizations in which you believe.
The term “pro bono” fully expressed in Latin is “pro bono publico” (for the public good), which represents professional work we do voluntarily and without compensation.
The difference between pro bono work and community volunteerism is that when we do pro bono work, it is assumed we are sharing our professional talents or skills with a cause or organization in need of those specific skills. Volunteering is not so specific, and represents any sort of effort we provide free of charge.
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