4 ways PR and marketing pros can lead like PewDiePie
PR and marketing pros looking to build a large and loyal community online would do well to glean insights from all-star content creators. Here’s what you can learn from the gamer and YouTube star.
One of the most notable cases of this phenomenon has been gamer PewDiePie (known offline as Felix Kjellberg). He’s amassed more than 37 million diehard subscribers to his YouTube channel, where they eagerly await his next gaming adventure.
The space in which PewDiePie made his name—generally referred to as “Let’s Play” video series—didn’t even exist a decade ago.
Nevertheless, he’s leveraged this platform to become a content creator revered by millions worldwide.
Though I can’t say that I follow his content (I’m hardly his target audience), I do think there’s something to be learned from the phenomenon that is PewDiePie. His specific strengths and value system make for a compelling study for brand managers interested in positioning themselves as industry leaders.
Here are four leadership lessons that PR and marketing pros can learn from PiewDiePie:
1. Engage your community of followers.
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