4 ways e-commerce marketers can make a splash
Honing your online presence, focusing on search engine optimization and content and providing great customer service are several ways you can find success through online shopping.
Shopping online is the new black.
Statistica reported that e-commerce sales totaled roughly $2.3 billion last year and is on course to reach more than $3.5 billion in 2019, and more than $4.8 billion in 2021.
E-commerce and digital marketing efforts also influence up to 56 percent of in-store sales—and e-commerce dollars alone make up roughly 10 percent of retail sales in the United States.
If you’re charged with boosting the brand of an online retailer—or are launching a shop of your own—consider these ways you can better reach consumers and boost your bottom line:
1. Make sure you have a stellar online presence.
For brand managers of all stripes—but especially for retail and e-commerce marketers—it’s crucial to have a stellar online presence and search engine optimization (SEO) strategy.
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