4 tips to expand your PR agency
Ensure that your firm’s current team is functioning at its best and find talent to boot your bottom line with these insights.
Your firm relies on a top-notch team to represent each of your clients in their best light. As you take on more accounts, you must also increase your workforce. If you do it right, the rewards far outweigh the challenges.
Follow these four tips to grow your PR firm:
1. Audit your existing workforce.
Moving forward should start with taking a look back.
Make sure your PR firm can smoothly transition to a larger team. Take stock of your current team before stepping up your hiring efforts.
Your firm should track PR metrics to measure success, so review quantifiable data about individual staff members and your overall team.
Have your team set goals, then look at their results and discuss achievements and failures. When you audit your workforce, keep an eye on level of improvement. Pay attention to decisions your team members make after analyzing their performances.
Conduct employee reviews to see if your PR firm is ready for growth. Employee reviews are a good way to check in on your staff’s happiness and engagement levels. Talking with them can also help you work out kinks in workflow.
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