4 tips for using word-of-mouth to tout your brand

Consumers’ word-of-mouth is marketing gold.

Customer reviews are easy to access in the internet age, and many people look at online reviews before buying a product or employing a service. They also look to friends and acquaintances for recommendations.

Here are a few tips to accelerate your word-of-mouth marketing:

1. Bring influencers into the equation. A social media influencer can be anyone from a Hollywood celebrity to a social media icon to a popular blogger. A referral from an influencer can increase a brand’s visibility and credibility. Some influencers are paid by brands to tout their product or service, but their followers are more likely to trust their recommendations if they align with the brand’s ethics and values. To achieve this, try conducting a search via Google or social media networks using popular hashtags or buzzwords. Build authentic connections with influencers for optimum impact.