4 steps to turning your CEO into a social media powerhouse
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Should your executives be on Twitter, perhaps on Instagram?
Should your CEO post photos of himself barbecuing a Thanksgiving turkey or clad in a turban and a skirt for an Indian festival?
In her Ragan Training presentation, “Bridging the digital gap between executives and the public,” Jacqueline Simard Ireton, digital strategy manager at Eli Lilly and Co., offers ways to strategize executives’ social media presences.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
