4 steps to boost PR campaigns with social media influencers

When used thoughtfully, influencer marketing campaigns can help PR efforts flourish.

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches.

Along with research and pitching, PR pros can also take advantage of influencer marketing to boost their communications efforts.

Follow these five steps to effectively use the power of influencers in your upcoming campaigns:

1. Research your audience.

If you don’t know who you’re targeting, you cannot select the social media users who influence them.

Many organizations have customer personas, which can serve as a starting point. Review the personas to ensure that they encompass the audiences that will help you achieve your goals and refresh your understanding of your audience.

What your audience looks for, who provides that information and how they enjoy receiving that information can change over time—or even throughout a sales cycle.

2. Study the influencers who your target audience love.

Just as you must understand your audience, also understand the influencers with whom you want to partner.