4 secrets for writing guest posts editors love
Published articles can be a great content strategy, as long as you’re not overly promotional and offer valuable insights to the outlet’s readers. Here’s how to submit writing that rocks.
However, many companies battle with the balancing act of quality versus quantity in their content marketing strategies.
Unfortunately, many focus on the latter in a misguided belief that flooding the Internet with their brand names will bring customers rolling in, regardless of whether the content is valuable or not.
However, it does not have to be this way.
As the chief executive officer or founder of a company, your experiences have earned you a wealth of knowledge that you could be sharing in the form of guest articles.
Contributing authoritative content on respected websites or in leading publications is a powerful way to build a personal brand and social proof for yourself and your company. The term “thought leader” gets bandied about freely nowadays, and as a result has lost some of its value, but if you take the time to comment on industry trends and share past experiences, the value generated for your company will be more than just a few clicks to your website.
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