4 PR tactics to support your event marketing

Event marketing is on the rise.

A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019.

As more organizations look to live events to boost the bottom line, they’re also looking to their PR teams to help get the word out to improve visibility and drive attendance. Events allow face-to-face interaction with prospects, helping them establish a more personal relationship with brands. Organizations can get feedback in real-time, instead of waiting for customers to try the product and share comments, which may never happen.

“For instance, intimate VIP events may help to win new customers, while thought leadership and networking events may help to increase brand awareness, and awards ceremonies may help to generate revenue from ticket sales and sponsors,” says Bizzabo.

Given this rise in live events, how can PR pros help brands make the most of these opportunities?

Here are four ways PR pros can get the word out about events:

1. Traditional PR tactics