4 indicators that your content lacks a strong point of view
Consumers are inundated with a flood of content and you’ve got a very small window to make an impression. Here are some signs that your content is playing it too safe.
A blank page is intimidating. It’s so much easier to look at what everyone else is saying and jump on the bandwagon.
However, it does you no good to become the millionth person to write on a trend that’s happening now. Or worse, a trend that has already happened, and you’re just adding to the noise.
Publications are inundated with countless article pitches, and while publishing numbers have gone up, that doesn’t mean your competition has gone down. New topic areas get rapidly saturated with content, so it can be a challenge not only to get a publication editor to see your article as original, but also to get the reader to press that share button.
How can you stand out?
Before pitching publication editors and beginning your writing process, start by searching the site you want to pitch. You can’t know what’s already been done if you haven’t read the previous articles that made the cut.
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