4 essential reasons for giving media training to your employees

Savvy communicators all know the benefits of a well-placed story in the media.

Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more.

Timely placements also can help boost SEO, complement your content marketing plan and serve as an important leg of your overall marketing program. It also gives employees (and your employer) a sense of pride in your organization. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

There is a lot that goes into planning and executing an effective media relations plan: strategy, research, metrics and more, but one key piece of the puzzle is making sure your staff is prepared to talk to the media.