4 elements to consider before choosing a PR agency
Partnering with a firm can help boost your brand awareness and give your organization a much-desired boost. Here’s how to ensure the relationship is a match.
Of course, how successfully these businesses tell positive stories about their brands partially depends on their partners. If you are currently in the process of finding and retaining a PR firm, chances are you have multiple pitches to evaluate.
Here are four criteria to keep in mind as you weigh your options:
Timing.
Perhaps you have asked yourself, “Are we ready to work with a PR firm?” This is an excellent place to begin.
Is your product or service fully vetted? Is your website optimized for sales, and does it contain the information that your leads will seek? Do you have a pipeline of PR-worthy content, as well as a team member who will oversee your relationship with the firm?
Without these conditions in place, your public relations campaigns may not be effective. Remember that you need to have the budget to both employ the PR firm and to execute its plan.
Related: 5 Tips for Driving Valuable Customer Experiences through Company Culture
Agency type.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
