3 web design flaws that undermine your brand image

This article originally appeared on PR Daily in February of 2018.

The internet, all things considered, is still new.

With how quickly everything changes, it can be hard to know whether your website’s design is dated or not. What may have been normal 10 years ago has very likely evolved into a faux pas by now. Some design elements we are glad to see fall by the wayside, and others we may not have even realized were gone.

Here are three design trends of yesteryear that just won’t cut it in today’s high-speed world:

1. An infamous font-type

To be specific: Avoid Comic Sans.

The now reviled font was one of five released with Windows 95 and, understandably, was seen a lot in the following years —too much in fact. Comic Sans is, at its base, an easy-to-read, handwritten font. However, it was designed to be casual, almost childlike, and not for professional use.

People began compiling lists of terrible scenarios where people used Comic Sans, and the casual type swiftly became one of the most universally-hated fonts ever.

Of course, while outing Comic Sans as a bad choice for advertisements or company announcements, the internet did find a place for Comic Sans to fit comfortably: tacky valentines.