3 ways to score summertime news coverage

Summer is just around the corner. Journalists and their sources will be vacationing and enjoying the long holiday weekends that the warmer weather affords.

PR pros have multiple opportunities to pitch—and land—some news coverage during the sultry season. Mapping out a strategy now for the coming months makes good sense.

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Here are three guidelines for making the most of the languid summer news cycle:

Plan carefully: As with planning a long weekend getaway, plot your media relations strategy well in advance. Don’t wait until the last minute to pitch decision makers. Some journalists plan weeks ahead for their break and want stories filed and ready for publishing or airing before they clock out for the holiday.