3 ways to market your brand like Taylor Swift
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers’ most puzzling audiences.
There’s no doubt that 2015 was the year of Taylor Swift. Building off the success of her 1989 album release, Taylor’s world tour generated over $4 million per show—a small piece of her current empire. That success rolls on: As the highest-earning musician in the world, Swift makes more than $1 million per day in revenue.
Related: Why Taylor Swift Is Now the Most Powerful Person in Tech
The success of the singer/songwriter’s endeavors comes as no surprise. Beyond her musical talent lies a business acumen that knows how to market. You would have to be a marketing connoisseur to do what she and her team have done: Bring back CDs and sell $280 million in tickets worldwide.
Suffice it to say that Taylor Swift is an under-30 marketing master, with plenty to teach. Here are some helpful T-Swift takeaways:
1. Use “FOMO” for good.
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