3 ways to get amazing PR with influencer marketing
Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past.
That’s where influencers come in; they’re notable people who use products and services and spread the word about their favorites to their growing audiences.
However, influencers are not endorsers like the celebrities who appear in commercials for hair dye, foods and more. They appeal to followers on social media sites like Instagram and YouTube and were ordinary people before achieving internet stardom.
Here’s what PR pros must know to successfully pitch sponsored campaigns and execute influencer marketing campaigns that earn results:
1. Get influencers matched up with brands they love.
Post gym fuel + today’s outfit details! @nakedjuiceuk #ad
A post shared by Kate Spiers (@kate.lavie) on
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