3 ways marketers can research trends on social media
Online platforms hold vast amounts of information on your consumers’ behaviors and interests. Here’s how you can take advantage of growing trends on Twitter, Facebook, Instagram and Pinterest.
Google has come a long way since then, however, and so has digital media. Until recently, social media content was somewhat ephemeral: The more content that was created, the more possibilities got lost in the noise.
Related: New Study Details Who Is Using Social Media and When
But popular social networks are at last creating order from the chaos, and turning social media content into a powerful research resource for advertisers.
Social media, after all, is rich with user-generated content from digital creatives, businesses and brand managers. The effect has been an overwhelming deluge of information about the world, but more specifically, the kinds of things people worldwide tend to be buzzing about on any particular day.
This data can be particularly useful for marketers looking for timely consumer trends and new ways to engage with online audiences.
At any given moment, social media users are talking about a multitude of topics; however, the most engaged conversations bubble to the top and become trending topics.
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