3 ways brand managers can interact with consumers online

It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Rather, it’s about channeling the voice of your organization—and it’s a free ticket to engage directly with your customers.

Customers are always going to be talking about your organization, product or service on social media—it’s how today’s world of online interconnectivity works.

Sometimes they’ll engage directly with your organization’s profiles, though conversations can also take place in the background. As a community manager, daily, proactive engagement is becoming increasingly important for organizations to be successful on social media.

Doing more than just answering negative complaints online can set your organization apart as one with which millennials want to identify.

Here are three tips:

1. Become your organization’s voice.