3 tips for Olympics-inspired marketing
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
The 2016 Olympics are in full swing, and it’s time to align your marketing campaign with one of the biggest events of the year.
Her are three ways to use current events to inspire your sports marketing efforts, starting with how to pull from the Olympic Games for inspiration.
Generate conversations before, during, and after the event
Rio was selected as the 2016 Summer Olympics host in 2009, and, for better or worse, it has been in the news ever since. Interest in the Olympic Games continues to grow up until the opening ceremony, but the two weeks that follow include many triumphs, upsets and inside scoops to sustain the buzz.
After the event, athletes and fans look ahead (hello, Tokyo 2020) and reflect on life-changing experiences. There is never a shortage of content when it comes to the Olympics. Consider a multi-phase marketing campaign that features relevant content before, during and after the big event.
Get creative with your connections
At first glance, it might be hard to connect your brand to something as specialized as the Summer Olympics. You might think that if you’re not promoting an athletic brand, a health food company or a travel agency, you don’t have much to talk about.
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