3 tactics for finding data for stellar infographics

You do, however, have to know how to find interesting data that will grab your audience’s attention.

Here are three tips to help you find data worth turning into an infographic.

1. Tap into R&D. Sales and marketing departments are rife with factoids and statistics. Those data, however, have usually been published in sales or marketing collateral already.

That’s why infographics expert Bob Zeni recommends starting with your company’s research and development department. “They should be a goldmine of unique and under-exposed data,” he says.

Forecasting and strategy departments are also options. “The only problem with the strategy department is that they can be wonkish about proprietary data,” Zeni says. “Be prepared for a rigorous approvals process.”

Register for PR Daily’s June 24 virtual summit “Amazing Infographics: New Techniques to Attract Audiences with Visuals” to add powerful visuals to your content program.