3 subtle social media blunders that make you look bad

Today’s savvy social media users are expert in finding (and pointing out) mistakes.

They are also quite good at detecting half-hearted effort, which is a major digital turnoff.

Here are three common blunders that can quickly ruin your credibility and make your business look bad:

1. Retweeting without reading

Always click on the link before sharing content. Otherwise, companies can end up retweeting The Onion.

Of course, there are more pitfalls that await those who mindlessly retweet articles based on headlines alone. You might be sharing a bad link that leads to a “404 error page,” or you could be linking to a source that’s less than credible.

Retweeting bad, outdated, spammy (or non-existent) content is disrespectful to your audience’s time and intelligence, and it makes you look extremely unprofessional.

Always read through content before sharing it with your followers.

2. Failing to customize content