3 standard—and offbeat—ways to raise money and awareness for health issues
Not all PR efforts will gain the notoriety of the ALS Ice Bucket Challenge. Don’t fret; here are a few campaigns that have garnered headlines, posts and big bucks.
PR pros in health care know that persistence and creativity can bring big payoffs.
So can partnering with the right people, who may be ordinary citizens in your community looking to make a difference.
Consider Christie Isenberg in Denver. She and her husband, Walter, live by the motto, “Go big, or go home.” The Denver Post featured the couple, highlighting their unusual celebrations, including one that benefited a local hospital. Reporter Joanne Davidson wrote:
[Christie] refused to give up until Lionel Richie agreed to let a young cancer patient join him on stage to sing “Endless Love” at a fundraising gala for Children’s Hospital Colorado. Richie’s tour manager had repeatedly told Isenberg that the award-winning vocalist wasn’t going to share the stage with anyone. She stood her ground, and eventually he relented. When the song concluded, Richie—and much of the audience—was in tears.
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