3 quick tips for tighter writing

This article originally appeared on PR Daily in October of 2017.

Writers can employ various strategies to make their writing more active and concise.

Here are three simple types of unnecessary wording to keep in mind (and out of one’s writing).

1. Extinguish expletives. An expletive is an indirect phrase that only delays a reader’s acquaintance with the writer’s point. Expletives include “There is,” “there are,” “there was,” and “there were,” as well as any of these phrases with it substituting for there. It is not necessary to always delete expletives, as the current sentence demonstrates, but they should be employed judiciously.

In most cases, simply sweep the expletive away and begin with a subject, as in revision of “There are other steps a company can take before an economic downturn to protect against its impact” to “A company can take other steps before an economic downturn to protect against its impact.”