3 PR lessons from ‘Rogue One: A Star Wars Story’
The recent addition to the science-fiction series follows Rebel Alliance fighters as they look to thwart Imperial forces. Here’s what communicators can glean from the battle.
There’s something about fighting the forces of the Dark Side that can excite even the least-nerdy film viewer.
Roughly a year after “Star Wars: The Force Awakens” debuted in theaters—setting a record for the biggest-ever worldwide film opening (worth $529 million)—LucasFilm is back with “Rogue One: A Star Wars Story.”
In between shots from Stormtroopers’ blasters and space ships jumping to light speed, here are three lessons that PR pros can take from the latest project:
1. Technology can bring you only so far.
“Star Wars” fans have fallen in love with droids such as R2-D2, C-3P0 and BB-8. Not only have the machines been indispensible to the Rebel Alliance, but they have also supplied movie lovers with welcome humor and snappy one-liners.
In “Rogue One,” a re-programed Imperial droid called K-2SO is a valued wingman to the film’s rebel fighters. However, in battle, they’re reminded that in the hands of Stormtroopers, the droid can become an enemy instead of a friend.
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