3 PR lessons from ‘Gilmore Girls’

1. Stay culturally aware. As you watch “Gilmore Girls,” you’ll notice all sorts of cultural references. Although they’re fun reminders of what was popular at the time, some of them even serve a purpose in helping the characters deal with tough situations. When it comes to public relations, it’s also important to know what’s going on in the world. In addition to being better informed yourself, this will help you frame your pitches, social media updates and blog posts in a relevant way.

2. Read. Rory is constantly reading throughout “Gilmore Girls.” In fact, Entertainment Weekly even made a Rory Gilmore reading list based on books seen in her hands and mentioned throughout the show. What does this have to do with public relations? A big part of marketing is conveying your message clearly and concisely. Your writing skills are vital for modern communication methods. The more writing you’re exposed to, the better your own writing will be. Plus it’s good, fun stimulation for your brain, too.