3 lessons from Fiji’s Golden Globes win
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation.
Fiji water became a winner at this year’s Golden Globe Awards, thanks to a clever influencer marketing stunt.
The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet. On Sunday, model Kelleth Cuthbert took to the task and ended up grabbing both herself and her organization social media buzz and numerous headlines.
https://twitter.com/oneandonly_shop/status/1082545621720915968
FYI: I have already written 200 pages of the Fiji Water girl's inner monologue tonight pic.twitter.com/2VvMGRJPW4
— Jarett Wieselman (@JarettSays) January 6, 2019
“[T]here were more than 50,000 tweets sent out about Cuthbert on Twitter in just a few short hours,” People reported.
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Tags: Golden Globes, newsjacking, stunt marketing, viral marketing
