3 hot marketing trends for 2019

This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.

Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order. Thankfully, marketers have several tools and resources to help them succeed.

Here are three trends to include in your marketing campaigns this year:

1. Use cause marketing and take a stand.

Steve Radick, senior vice president and senior director at Burson Cohn & Wolfe, says more organizations are embracing cause marketing to “have a positive impact not only on their business, but on society as a whole.”