3 essentials for building a new influencer strategy

Social media influencer marketing has become an increasingly popular tactic, with influencer campaigns on Instagram increasing nearly 200 percent last year.

If your organization is new to the world of influencer marketing, you might be wondering what kind of results you can expect, especially if you work for a B2C company.

Influencer marketing is a vague term that can mean different things to different people, but for the purpose of this article, influencer marketing is the practice of sharing your product with influential individuals on social media (sometimes they have blogs as well) with the intent of having those influential people share about your brand or product. This can be both paid or unpaid (in exchange for free product).

Here are three tips for building your influencer marketing strategy:

1. Treat influencer marketing like media relations.