3 elements of hospital blogging you’re ignoring

Inbound marketing is important for all companies and it represents a huge opportunity for hospitals. Why? Because 80% of American web users look for health information online. Blogging is a great tool for Internet marketing success but being successful with your blog is harder than you might think. Let’s assume you already have a blog up and running, but you are not seeing the traffic you would like You’re left wondering how you can increase the awareness of your hospital’s blog. For starters, your blog must be engaging, informative and give readers value, but that is easier said than done.