25 worst pieces of jargon
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
No one likes it. I visibly and reflexively cringe whenever I hear someone drop the word “leverage” into casual conversation as a smart-sounding substitute for the word “use.”
Call it what you will—jargon, clichés, buzzwords, corporatese—just watch out for it in your PR copy. If you don’t recognize these words immediately, there’s a chance you might be one of the culprits who routinely use terms such as:
When we overuse the words above (along with other jargon), they can lose their meaning very quickly.
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