24 great B2B and B2C brand journalism sites
Want to find impressive game explosions? Curious about what IT skills offer opportunities for Jordanian women? Organizations’ news sites offer journalism-style reporting.
Semiconductor chip maker Intel has insights on the top five most impressive game explosions.
Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “skytyping” business.
All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Recently, I was asked for stellar examples. After hitting up several experts, I offer the list below.
Why practice brand journalism?
Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy: Stop begging the media, and become the media yourself.
“Newsrooms have been decimated,” Ragan says. “If you want your company’s story told, you’d better write it or shoot it yourself.
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