20 questions to ask employees in 2020

What’s the secret to crafting employee engagement surveys that unearth valuable insights, opinions and preferences?

Views vary widely about the ideal length, depth and nature of questions—and there’s a thin line between surveys that push too hard or not enough.

There’s no such thing as a “perfect” survey, but you can start by considering the 20 thoughtful questions below:

1. You’re at a family get-together, and someone asks where you work. How do you respond?

a) Tell them the name of the company, confident that they will recognize it.

b) Tell them the name of the company, and give a short introduction to help them understand more about it.

c) Give them the name while wondering whether they have heard of the company.

d) Tell them the name of the company while being confident that they have not heard of it.

e) Don’t tell them the company name but just mention the industry or sector.

This question lets you know whether an employee would be proud to talk about where they work and how eager they would be to explain more about the organization to an outsider.

Scores on this question give you an idea of how strongly affiliated employees are to the employer brand and how sure they are that their acquaintances would know about the organization.