20 free and extremely useful social media monitoring tools

So, for your drooling pleasure, here is a great list of free tools that can help you monitor your brand online.

Ready. Set. Start drooling.

1. Twilerts. A simple tool to consolidate and keep up with the tweets on your brand. This app will e-mail you whenever there are tweets regarding your brand name and/or other search terms you set up for your convenience. Key word: convenience.

2. Backtype. Want to keep tabs on what people are saying about your brand, your conference, your product? Backtype is a real-time search engine that makes this simple and, in turn, helps you realize your “social impact.”

3. Tweet Alarm. Do you like Google Alerts? If so, you might love this site, because it’s basically the same concept, except it tracks mentions on Twitter. You will be alerted when someone tweets about your brand (or about whatever else suits your fancy). Simple and easy.

4. Tweetdeck. This is a tool I use to keep track of search terms, such as when people mention my blog for oneforty. It’s a great way to see what people are saying and when they say it, so I can easily respond to their tweets.