17 calls-to-action that work in health care marketing

But here’s where things get tricky—”engagement” isn’t necessarily meaningless, but it also isn’t a cure-all panacea for your marketing woes. It does not have intrinsic value. It is not a metric, nor is it an easy way to build loyalty. It is not an end in and of itself, but it is a valuable means to an end—and it is especially valuable if your end-goal is to raise awareness for very specific healthcare services. Because while your consumer might not need your brand-spanking new IMRT technology today, they might need it a few months or even years from now—and you definitely want to be top-of-mind when that need arises.

An engaged audience is a profitable audience.

Think about needs that are large investments, such as automobiles. While you might not need a car in the near future, automotive brands are constantly fighting to make sure that you think of their respective companies when you do need a vehicle. In particular, they want to keep you in the family; if you drive a Ford now, they want to make sure you continue to drive a Ford in the future. They go to vast lengths in this struggle for mindshare, encouraging the consumer to participate with their brand as much and as often as possible. Health care marketing is no different.