12 ways to cover your organization like a beat reporter

But how do you root out good ones as you gaze across the cubicle farm or scroll down a phone list of your far-flung production facilities?

Think like a local beat reporter, says Jeremy Porter, vice president of social media at Definition 6. With the growth of brand journalism, a growing number of organizations are assigning staffers to use shoe-leather reporting tactics.

Seeking ideas on where to find stories, I hit up Porter and Ed Garsten, a former CNN reporter who now heads FCA Digital Media at Fiat Chrysler Automobiles.

Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.

“Pretend you’re a reporter for a local newspaper—and your town is your company,” Porter says. “What news would your ‘residents’ be interested in?”

Here are some tips for covering your “town”:

1. Cover the government beat