11 tactics to repurpose original podcasts and videos
Non-text content is surging in popularity, but that doesn’t preclude you from extracting key nuggets for blog posts, nor even cross-pollinating your audio and visual projects.
Podcasts and video are hot.
Podcasts’ popularity has surged in recent years. A 2019 survey found 40% of Americans age 54 or younger listen to podcasts monthly, and 54% of podcast listeners are more likely to consider buying an advertised product.
Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI.
Of course, a lot of work and money go into producing a high-quality podcast or video. So, once you’ve got audio or video content, how can you repurpose it to derive even more value?
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