10 ways to add context to coverage reports
PR pros collect their media relations wins to not only celebrate their efforts, but show their execs and clients the impact they have. Here’s how you can highlight your successes and make your coverage shine.
I’m all for automating anything and everything that makes your life easier. PR pros should automate tasks that are mundane and that don’t take too much concentration.
However, not everything can—nor should—be automated. Relationships cannot be automated. Clipping coverage, pulling metrics and facts can. The insight behind these facts cannot.
Many stakeholders will not read each individual piece of coverage, understand the target audience of every publication or know the blood, sweat and tears that went into securing each piece.
You can put together an outstanding montage of media coverage for your client or execs and will ultimately be met with: “It looks great, but so what?” This insight needs to be highlighted to fully understand both the efforts behind and impact of your campaign.
Here are 10 ways that you can provide useful commentary and context for coverage reports:
1. Explain why you targeted the publication.
Was it due to the readership numbers, domain authority, shares the stories get or the publication’s target audience?
2. Highlight coveted media coverage wins.
Point it out if the publication has been on your client’s hit list for ages or if it’s hard to secure coverage in it.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
