10 ways PR pros can throw a winning event
With enough planning and an eye for detail, communicators can make sure their next celebrations and conferences go off without a hitch. Use these tips as a guide.
After years of working at the Toronto Stock Exchange developing and executing corporate events, I’ve learned how to ensure the event process goes off without a hitch.
Whether you’re a PR pro for a small nonprofit organization or a large corporation, these 10 tips can help:
1. Face-to-face interaction still matters. In the era of electronic communications and social media, events provide the ideal opportunity for real-world human interactions.
No matter how great your online network is, there’s still nothing better than putting a face to a name over a shared experience.
2. Don’t be deterred by price tags. Events don’t have to be expensive or elaborate to provide a great and memorable experience.
Your aim should be to get your message out in a way that’s representative of your brand. Set a budget in advance and shop around for a venue and services that work within it.
RELATED: Reach an audience of 6 million Ragan and PR Daily readers through event and content sponsorship.
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