10 tips for making website content easily accessible by voice search
With Siri, Alexa and other mechanized listeners helping consumers find everything from pizza to piñatas, marketers must tailor their online presences with an eye—and ear—to that trend.
Voice search has become a crucial element in digital marketing.
More and more people now use voice search on mobile phones and through Amazon Alexa, Google Home and other smart assistants, usually from home but now even from the office.
Some statistics via Dialog Tech: 65% of 25- to 49-year-olds speak to their voice-enabled devices at least once per day, according to PwC. Half of all online searches will be voice searches by 2020, ComScore predicts. More than half (51%) of those who shop via voice use it to research products, according to Narvar.
“2019 is expected to be the year of the voice search,” says Derek Andersen at DialogTech. “More and more consumers are using voice to perform search engine queries, find local businesses, make purchase decisions and more.”
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