10 things PR pros should be thankful for
PR is a stressful, time-consuming, crisis-filled, sometimes thankless job. Here’s why professionals should give thanks for those often-difficult aspects of the work they do.
On Thanksgiving, folks will sit down with loved ones and share what they’re thankful for, from family and friends to good health. But what are we, as PR pros, thankful for? The list could go on forever, but below is a sampling of what PR professionals should be thankful for this year.
1. Clients. No agency ever functioned without clients, and anyone having been in the business during the height of the economic recession knows how precious each one is. The clients we have today and will have tomorrow are what keep us employed.
2. Media feedback. Hugh Prather, author of “Notes to Myself,” which inspired the long-running “Saturday Night Live” segment “Deep Thoughts,” once said, “Negative feedback is better than none.” And he’s right. There is nothing more frustrating than crafting a pitch just to send it into a black hole. But occasionally, a journalist provides a response, even a harsh one.
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