10 things every PR portfolio must have

Here are must-include elements and tips to ensure your credentials are highlighted more effectively than those competing for similar jobs.

1. A simple black binder works well. You don’t need to spend much money, just use a clean half-inch or one-inch binder and page protectors. Online portfolios are a bonus, but for interviews, a hard copy remains a must-have item.

2. An executive summary page and table of contents with section dividers. You should also provide context and a brief description of your role with each of the work samples you provide. And make sure they’re typed; hand-written examples are sloppy.

3. Samples of written work appropriate to your discipline. For public relations or integrated marketing you should include writing samples such as press releases, alerts, features, newspaper clippings, newsletter articles, flyers, brochures, posters, etc. If you’re using a copy of a newspaper article or newsletter feature, a clean photo copied version with the masthead is appropriate, just be sure to cut straight lines—sloppy mock ups show you don’t pay attention to detail.