10 essentials for your organization’s press kit
Whether it’s a physical handout or a digital version on your website, this package of bios, FAQs, contact info, history and more helps journalists—and others—to learn about your company.
The press kit is among the most useful tools in public relations.
Also known as media kits, well-developed press kits are a one-stop information source for reporters.
They are essential in pitching story ideas. They help journalists understand your organization and its value proposition, delivering comprehensive information about it and providing opportunities for PR staff to engage reporters.
By providing thorough background information, a neatly packaged press kit improves the likelihood of accurate and comprehensive media coverage.
Experienced media relations pros typically keep press kits on hand and ready to distribute to reporters at press conferences, after interviews with company executives, or when networking at conferences. When pitching story ideas, many PR pros include a link to the online press kit.
“Never leave a reporter hanging—especially one who’s ready to write about your company. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have an easy-to-find press kit on your site,” says media and communications expert Jane K. Callahan.
Beyond news coverage
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