10 best and worst moments from the London Games: Crisis PR edition
A crisis communications expert recaps Olympic gaffes and golds from the 2012 games.
Social Media Games creates winners and losers: The London Olympics was unofficially dubbed the first Social Media Games, as social networks such as Twitter enabled athletes to chat directly with their fans for the first time. As with anything new, there were some hiccups, most notably when two athletes were expelled for racist tweets and a teenager was arrested for threatening British diver Tom Daley on Twitter.
Swimming star demonstrates importance of media training: American swimming star Ryan Lochte may not have excelled in media training—if he had any to begin with. He let it slide in an interview with Ryan Seacrest that he occasionally pees in the pool: “I mean, sometimes you just gotta go,” he said. His self-deprecating, and hilarious, viral video on Will Ferrell’s funny or die comedy site seemed to take some of the sting away from the incident, but clearly it was too much information. In the words of British Prime Minister David Cameron, “It’s not OK to pee in the pool.”
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