Although the way Twitter users feel about a topic or event isn’t reflective of the general public, such research shouldn’t be dismissed entirely.
Onscreen, Tom Hanks once asserted that there’s no crying in baseball. Fine. But should PR professionals (or anyone) shed a tear on the job?
Did you ever think to ask an interviewer why she wouldn’t want to hire you? Such a question could land you your dream job.
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.
Are you taking on too many social media tasks? You’re committing a common mistake among brands. Here’s how to avoid them.
An odd move because many critics have blasted the quality of E.L. James’s prose. Plus, writers lament the loss of Google Reader; William Zinsser remains a consummate professional, the benefits of music and writing, and more.
Too rich for my blood. Plus, why a taco could save America, PBR spares the Twinkie, selling the moon, the Times gets an online makeover, McDonald’s menus over time, a daughter’s obituary for her father goes viral, and more.
Dealerships used an image of an abducted and murdered child to show off their safety features.
It’s OK if some of these describe you. Start applying the advice as soon as you can, and you’ll be bringing in readers in no time.
A Vanity Fair interview with the pop star is a disaster for her image as America’s Sweetheart. PR professionals explain the way forward for Swift.
Is a public company making a material disclosure when it tweets or updates Facebook? The SEC hasn’t said—but it must to avoid confusion.
Maybe those social media firestorms aren’t as bad as they seem.
Gifted storytellers offer their insights into what makes a great story, and the author provides takeaways for communicators.
Bob Woodward said a White House aide threatened him an email. Some have said he’s overreacting. Either way, there are lessons for communicators.
