A lot of effort goes into your attempt to land a client. Success depends largely on whether that effort is thoughtful or misguided. Here are some common mistakes to avoid.
We’re used to showers in April, but the storm of news blunders this past month made selecting a top gaffe all the more difficult. Somehow, we weathered through.
The New Jersey governor killed an arachnid while speaking to school children in his office, prompting the animal-rights organization to sound off.
The retailer released a new ad apologizing for last year’s rebranding campaign, which flopped. Will publicizing its screw up elicit goodwill?
The Seattle college student, accused and convicted of murdering her roommate in Italy, then later released, is speaking publicly on ABC in conjunction with the release of her new memoir.
Though the NBA star’s revelation receives immense support from both players and politicians, it leaves some members of the press backpedaling on their words.
The author says his firm looks for these characteristics when hiring someone new. Do you agree with his take? Do you fit the mold?
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
An official at the USDA explained why the agency was ranked No. 1 in plain writing last year. Plus, a new conjunction, a new editing app, newly discovered letters from J.D. Salinger, and more.
The tactics you employ at work can also be used when talking to your children about incidents such as the Boston bombing.
The rules for sending emails to people using mobile devices are different from those accessing them on desktop computers.
Start by acting like a human, not a marketing robot.
Cinco de Mayo, for instance, is not a celebration of Mexico’s independence from Spain.
Getting more coverage for your client or company could be easier than you think.
An organization and leadership consultant justifies why the word should be stricken from corporate communications-and he’s not alone. Plus, ‘memevertising,’ the Vine résumé, writers and retirement, fun book quizzes, and more.
