Twitter users to see more news links in timelines
The platform groups tweeted articles and pushes them to users’ home feeds in an effort to make it easier to scan trending stories and increase engagement. Here’s what PR pros should know.
The platform groups tweeted articles and pushes them to users’ home feeds in an effort to make it easier to scan trending stories and increase engagement. Here’s what PR pros should know.
Europe’s new data privacy law has far-reaching consequences, and many U.S. organizations are just learning they must be compliant. How should marketers prepare?
While useful for distributing content, social media is also an opportunity to learn more about your audience. Here’s how to listen for what consumers are saying.
Marketers assuming that wealthy customers are big-spending, carefree fatcats might be in for a disappointment.
Not getting information in a timely manner, long approval processes and a staggering demand for work are a few hurdles those on your design team face. Here’s how you can help.
Captivating your audience has only gotten more difficult as consumers are flooded with an onslaught of content. Here’s a trick to keep them on your website.
As Mark Zuckerberg testifies before congress, marketers are re-evaluating how they use consumer data and steps they can take to ensure privacy is respected while growing sales.
Ask ‘So what?’ Illustrate trends with customers or employees. Find mini-stories in annual reports. Numbers-heavy stories needn’t be a snooze.
Annual reports? Market trends? Data mining? Blah. Hey, not so fast. Here are seven examples of companies that turned seemingly routine information into compelling, on-brand messaging.
The social media company asked frequent users about how their activity on the visual platform influenced the products they buy. Here’s how your organization can take advantage.
In a marketplace where measures of trust are plummeting, communicators are desperate to regain their audience. Here’s one tool you shouldn’t overlook.
Communicators are contending with generational differences in the workplace. Here are three tips to help bridge the multigenerational gap.
The company that sells the smart speaker, with an AI voice assistant called Alexa, is working to correct a glitch that is unnerving customers—and creating bad PR for the technology.
For marketers, there can be too much of a good thing. Here’s how to narrow your focus and spend your money on the projects that matter.
The social media giant apologized for making ‘a mistake’ in sending millions of users a survey about adults’ solicitation of sexual images from minors. Here’s how it handled the backlash.