3 ways to turn online reviews into storytelling gold
The positive things consumers say about your organization and its products and services can help you identify tales and experiences to connect with your audience.
The positive things consumers say about your organization and its products and services can help you identify tales and experiences to connect with your audience.
Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’
In a move that countered its chief executive’s earlier statements touting free speech and eliminating bias, the controversial host has been permanently blocked from tweeting.
Having an outspoken executive can be a blessing or a curse for communications teams, but a recent survey showed that most consumers and employees want company leaders to speak out.
The nationally known medical center countered CNN’s reporting—first internally with staff listening sessions and then externally with strongly worded statements and a video interview.
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
If you own a new company in the technology industry or are helping launch one of these organizations, consider these insights a guide to navigating communications.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
A panel of diverse employees—spanning all departments and generations—can build an esprit de corps that advances your business objectives. Include these five crucial elements.
Is your goal to connect with decision makers and leading voices in your industry? New research from Greentarget offers insight into what top executives are looking for in their content diet.
If you haven’t done so in a while, take a thorough scroll down memory lane to assess your past contributions to the internet—before your career goes up in smoke.
Relationships with reporters are important, but clogging their telephone lines with pleasantries won’t earn you many friends. Here’s why your chatty call is a waste of time.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
Glean guidance from top speakers to craft sleek, seamless decks that will resonate with your audience.
Many technology companies offer free online training, but independent learning doesn’t suit everyone. Consider these insights for attaining the digital skills hiring managers seek.