How to use corporate social responsibility efforts for PR wins
The good work your company does can do wonders for your reputation—but only if your share the story in the right way.
The good work your company does can do wonders for your reputation—but only if your share the story in the right way.
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
The sporting goods company has seen a drop in hunting sales after taking a principled stand on guns. Rather than backtracking, the retailer is mulling removing hunting gear completely.
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Insights from recent marketing blunders can help marketers target this diverse audience. Here are questions communicators must answer when approaching this unique demographic.
Many marketers have turned to visuals, freebies and shareable menu items to encourage consumers to talk about and purchase their products.
Nothing can make your audience yawn quite like a boring presentation packed with lengthy PowerPoint slides. Use one of these examples to break the mold with your next speech.
Money and health benefits are nice, but here’s how to satisfy your workers’ more profound needs.
Most people agree that lying is improper, but marketers are accustomed to fudging the facts to persuade audiences. However, today’s consumers are more skeptical than ever.
Landing your message with consumers is crucial; accurately gauging its efficacy is quite another matter. This research helps, offering data about who is doing what—and where.
Marketers are supporting Breast Cancer Awareness Month through a bevy of campaigns aimed at increasing awareness and gathering donations for disease prevention and treatment.
The platform outlined the steps it’s already taken to secure people’s accounts, along with what users can do to further prevent problems.
Say ‘thanks,’ be lavish with praise, and don’t skimp on the pizza.
Your first presentation to an audience was probably in kindergarten. The topics are more complex now, but a similar approach breeds clear understanding. Consider these seven tips.