Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? A new report from eMarketer offers some guidance.
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? A new report from eMarketer offers some guidance.
Abiding by journalists’ preferred writing rulebook is a huge first step toward getting your pitch read. Heed these fresh updates.
In Edelman research, three-quarters of respondents want top execs at the vanguard of social responsibility efforts—but how effectively are those honchos taking up that mantle?
Address where your culture and strategy clash, ensure your execs are hearing raw opinions, and commit to long-term change.
Your organization’s public profile is crucial for its success. Unfortunately, that’s largely out of communicators’ hands; the public drives that narrative. Here’s how to keep tabs and adjust.
By most measures, releasing your company’s anniversary news via a service is a poor investment these days. Here are some techniques more suited to the modern media landscape.
Sick of sending out hundreds of pitches that don’t get any bites? This guide offers reporters’ insights for PR pros hoping to land coverage from top media outlets.
No amount of ping-pong tables and nap pods can compensate for a lack of substantive benefits that make your employees’ lives easier.
Brand managers are trying several tactics—including teasers and social responsibility messages—to stand out against competitors during this year’s NFL championship matchup.
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
The medium might be perfect for your content marketing strategy, but it’s not as simple as just hitting “record.” Here are some tips for sending your podcast to the top of the charts.
These three steps can make the difference between success and failure.
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation.
Your agency hopes to target a wide range of demographics. It should have an equally well-mixed group of thinkers developing its campaigns and services.